Lidl — Art Direction + Design

Problem: In Europe, Lidl is looked down upon and seen as somewhat of a meme. No one really shops there anymore when more aesthetic grocery stores exist.

Solution: Lidl deserves a fun brand refresh that conveys its quirkiness and cleanliness. Sustainability is cool, so a grocery store should reflect that. With a bright color scheme, playful illustrations, and an interesting logo, Lidl can be transformed into a more pleasant grocery store experience.